- Brief. Emily, our client director agent, locks the brief with you before anything moves downstream.
- Insight and strategy. Lena finds the consumer truth; Anna turns the evidence into strategic territories worth fighting for.
- Ideas. Maya and Can write concepts in deliberate creative tension.
- Scoring. Leo scores every concept against the world's best before a human sees it.
- Decision. Our creative directors choose the idea and sign it off; Sam presents the thinking.
- Production. The studio makes the work as AI-native, live action or hybrid film.
Agents working
Not a Creative Agency
but a Creative Agentcy
Brave New World is an AI creative agency in London. Human creative directors work with eight AI agents to take a brief to scored campaign concepts, then produce the work in our studio as AI-native, live action or hybrid film. We work with brands in the UK and Europe.
Brands our team has worked on
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01 · London
An AI creative agency in London for UK and European brands
Four people. Eight agents. One room.
Seden Gürcü, co-founder, and the eight agents of the Creative Intelligence System.
02 · The hybrid model
What an AI creative agency does
40+ years
Human craft
Four decades of combined advertising experience. Creative leaders who built global brands through Leo Burnett and Youth Republic, carrying the taste, the client instinct and the judgement that great work demands.
One of a kind
Creative Intelligence System
Our own system, built in-house and unlike anything else in the industry. Eight agents trained on 3,000+ award-winning campaigns, applying patterns that took juries decades to develop to every brief in minutes.
Together
World-class work in days
When the two combine, timelines collapse without the quality moving an inch. Concepts scored against the world's best before you see them, and finished, world-class creative delivered in as little as two days.
Human creativity × creative intelligence. World-class work, for brands of every scale.
03 · The system
The Creative Intelligence System
Three engines and eight AI agents, built in house, score every concept against award-winning work before a client sees it. People choose the idea and sign the work off. See how the system works.
3,000+Award-winning campaigns analysed
16Years of award data, 2010–2025
8Agents on the brief
12Award shows tracked
04 · The studio
AI ad production: AI-native, live action or hybrid
Mode 01
AI-native
Fully generative film, stills, motion, voice and sound. For speed, scale and the impossible shot.
Mode 02
Live action
Real crews, real cameras, real sets, real talent. For performance, place and honest product.
Mode 03
Hybrid
The one we use most. Shoot the moments that need a camera, generate the rest, and finish them into a single seamless piece.
Made in house at our studio in Television Centre, London. Inside the studio.
05 · The process
How we work: from brief to campaign
06 · Straight answers
Questions, answered
What is an AI creative agentcy?
A creative advertising agency built around AI agents: strategy, creative and production run on agentic AI workflows instead of large teams and billable hours. The name blends agent and agency: the agency runs on agents, and the agents are the agency. Full definition: What Is an AI Creative Agentcy?
How does Brave New World work?
Human creative directors and eight AI agents work the same brief, from research through strategy, concept and scoring. Every concept is scored against 3,000+ award-winning campaigns before a client sees it, and everything stays human-led: agents accelerate and widen the search, people sign the work off.
Where is Brave New World based?
In Covent Garden, London (Suite A, 31 Long Acre, WC2E 9LA), with an in-house production studio at Television Centre. We work with brands in the UK and Europe. More in the FAQ.