AI. Live action.
Or both in one film.
Our own studio in London. We shoot, we generate, and most often we do both in the same piece — whichever gets the idea on screen properly.
Whatever the idea actually needs
AI-native production
Fully generative film, stills, motion, voice and sound. Best when you need volume, variation, or a shot that cannot practically be filmed. Days rather than weeks, and every frame art-directed by people who have made broadcast work.
For speed, scale and the impossible shot.Traditional production
Real crews, real cameras, real sets, real talent. When the idea rests on a human performance, on a place, or on a product that has to be photographed honestly, we shoot it. The craft has not gone anywhere and neither have our production partners.
For performance, place and honest product.Hybrid production
The one we use most. Shoot the moments that need a camera, generate the rest, and finish them into a single seamless piece. Live-action hero with generated environments, filmed talent in built worlds, or one shoot extended into forty market variants.
One film. Two production languages.We do not sell you a technique. We pick the one the idea deserves.
Want to see examples?
Selected work and the full reel are available on request — tell us your category and we will send the most relevant cases. The studio ships film, stills, motion and sound from the same floor as the creative team.