Questions, answered.

What is Brave New World?

Brave New World® — also known as Studio Brave — is an independent, founder-led creative agentcy in Covent Garden, London, where human creative directors and AI agents work the same brief, with an in-house production studio attached. The company is operated by Brave London Ltd, registered in England under company number 12978793.

What is an AI creative agentcy?

A creative advertising agency built around AI agents — one where strategy, creative and production run on agentic AI workflows instead of large teams and billable hours. The name blends agent and agency: the agency runs on agents, and the agents are the agency. The full definition is in our essay, What Is an AI Creative Agentcy?

Are you connected to the Huxley novel, or to other studios with a similar name?

No. Brave New World (Studio Brave) is a London creative agentcy and is not connected to Aldous Huxley's novel, nor to any other agency or studio using a similar name elsewhere. “Brave New World” is a registered United Kingdom trade mark of Brave London Ltd (UK00003789469, Class 35 — advertising).

What services do you offer?

Six disciplines in one integrated team: brand and communication strategy, creative campaigns, algorithmic storytelling, in-house studio production, always-on and social, and creative effectiveness. You brief once and the same team carries it all the way to the finished asset. See Services.

What is the Creative Intelligence System?

Our proprietary multi-agent system — three engines and eight AI agents built on the DNA of award-winning campaigns from 12 award shows, covering 2010 to 2025. It runs on every brief, and every concept is scored before a client sees it. See the system.

Do the AI agents make the creative decisions?

No. Everything is human-led. The agents accelerate the work and widen the search, but the idea, the strategy and the taste come from senior creative people — and every asset passes a human creative director before it reaches you. The agents never sign the work off.

Who founded Brave New World?

Brave New World was founded by Seden Gürcü, a creative leader who built global brands through Leo Burnett, Monster and Youth Republic. The agency is founder-led and boutique by choice. More on the About page.

Where are you based, and which markets do you work with?

We work from Suite A, 31 Long Acre, Covent Garden, London WC2E 9LA, with brands across the UK, Europe, Türkiye and the GCC.

How do we start, and how fast do you move?

Send us a brief — the brand, the audience, the platforms and what success looks like — or write to seden@studiobrave.ai. We come back within one working day, and finished, world-class creative can be delivered in as little as two days.

What happens to the information in our brief?

The brief form on this site has no backend — your enquiry reaches us by email and is kept as a business record, as described in our privacy notice. Content ownership and the scope of any offer are covered in the terms of use.